Kay Bojesen & H.C. Andersens Hus joined forces and released a version of the nightingale as the first part of a series of Andersen figures. It was launched simultaneously with the opening of the new museum. This way, the museum and wooden bird acted as marketing campaigns for each other. Kay Bojesen and H.C. Andersens Hus also coordinated a joint marketing campaign and the museum shop had exclusive rights for the first 30 days.